Content Strategy

Ask questions first, shoot later.

You wouldn’t make a film without a script and a storyboard. And we wouldn’t begin a multimedia project without a content strategy plan to answer some pretty fundamental questions.

  • What are the messages?
  • Who are you targeting?
  • What content has already been created?
  • What is the most practical solution for you – accounting for budget, resource and time?

Beyond this, we’ll address some more specific issues.

  • What sort of video content is appropriate for your company?
  • When should you webcast?
  • How can this content best be woven into your corporate website?
  • Should you use video on your apps and mobile sites and, if so, how?
  • And what about YouTube?

Why not get in touch to find out more about
how we can help you with your content strategy?

@Investis