A quick guide to the networks that matter.
There are dozens of social media networks out there. They all have their own idiosyncrasies and each can be used for a particular style of corporate communications.
Use our handy guide to the eight core channels for corporate social media.
Micro-blogging platform used for general communications – multiple accounts can be activated for different stakeholder groups
The biggest social network – ideal for recruitment and employee relations, CSR and local community engagement
Professional social network used for recruitment and employee relations but also for thought leadership and supplier/partner networking
Video publishing platform used for recruitment, investor relations and CSR
The new kid on the block – could become a more professional alternative to Facebook: the link to Google’s other services will enhance SEO and bring other major advantages
Image publishing platform used for CSR, image crowd-sourcing and content discovery for social networkers
Presentation publishing platform used for investor relations, thought leadership and internal communications
Twitter for the investor community: currently focused on US and Canadian listed companies (including ADRs), with full development in Europe coming soon